ux process . research . journey maps
Journey Maps
Customer journey maps serve as a bridge between the customer and the product in general, as they depict the various channels through which the user can interact with the product. Simply put, customer journey maps are used to determine how to meet the expectations of customers through design. Mapping is an effective method of communicating your findings and ideas to your team and stakeholders' expectations that you discover in the stakeholder interview.
In other words, UX mapping is a UX process that bridges the gap between users' or customers' needs and the product. Before you begin creating or designing, you must first understand the big picture.
Why is mapping so important?
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